First of all, let us say ‘Thank You!’ for landing at this page and for taking some time to learn more about us. We understand the importance of your time and we value your interest, and therefore we will be blunt, straightforward, and very honest with you about ourselves.
It all started in late 2011 when Alex and Ilva decided to partner together to start a real estate business. At that time, Alex was working in the IT industry and Ilva in the hospitality sector. Both were actively looking for new challenges, better returns, and more exciting opportunities.
To say that at that time we didn’t know anything about real estate would not be entirely true. Ilva had an experience working in a local Letting Agency and, in this context, gained some understanding about this market. Despite the fact that she liked working with people and tenants, her values did not quite match with the working environment she was in and, thus, she had to leave. Alex, on the other hand, was researching real estate as a possible way in which to build a foundation for passive income to provide a better lifestyle, bigger opportunities, and a reliable pension in later years.
As you can see, both of us were lacking in knowledge and experience at that time. However, we had something else – faith, belief, and the desire to succeed.
“Those who are crazy enough to think that they
can change the world are the one who do” – Steve Jobs
A few months later, we stepped into 2012 with hope, ambition, and determination to crack the business, become entrepreneurs, get our time back, and change the world.
Obviously we were well aware of our gap in knowledge and experience and we quickly began to take measures to compensate for it. We started to attend various courses, seminars, meetings, and began to take massive action across the board. Our focus at that time was a strategy called “Lease Options” and sourcing properties for other investors. We were doing everything – delivering thousands of leaflets each week, making hundreds of calls on a monthly basis, viewing properties continuously, negotiating, communicating, and learning, learning, learning.
By May 2012, we finally struck our first deal together with our joint venture partner, Thor. It took us more than a month to turn this around and negotiate Lease Option terms. By the time it was closed, we had a wealth of knowledge and experience relating to how to carry out these types of deals. This is all thanks to Thor who showed us the whole process step-by-step (Thor’s testimonial).
In fact, we were so excited about it that we even wrote a full day-by-day journal to reflect on everything that was taking place at the time. We still have it available in our archive and, if you are interested to read it, just drop us a line on the Contact Us page and we will be happy to share it with you.
Over the following 5 months, we focused solely on locating similar deals and sourcing them to other property investors.
In October 2012, Thor approached us to help him to manage the property we found for him. This unexpected twist gave us new insights, a new perspective, and new opportunities. Suddenly we ended up being Landlords ourselves without even owning a property.
At this time, the property had just been refurbished and it was completely empty as a result. We had to arrange for furniture deliveries, decorate rooms, arrange electricity and gas certificates, clean the place up, and finish another hundred or so tasks to get everything fully ready for tenancy.
Marketing in the area was surprisingly easy due to convenient proximity to the tube station, shops, and other local amenities. So, very soon we got our first tenants in.
What a great feeling it was to meet a potential tenant at your house, show them the property, listen to what they have to say, build good relationships, select the most suitable candidate, fit them nicely into the community, and to sign an AST agreement. We loved it from day one and we loved everything about it. It was a mini-business in the box and we liked that we were finally getting our first steady and relatively predictable cash-flow on a monthly basis.
After running this property for a couple of months, we began to realise and see what a difference we could make for landlords as well as for tenants because of our attitude, values, and our willingness to help as much as we can at both ends. We really care about our tenants, we value the landlord’s time, and we continuously grow and expand our knowledge to be able to make our clients happier and more satisfied with the services we provide.
So, as it turned out, we accidentally stumbled upon a strategy at the end of this year, which we will later find is also known as Guaranteed Rent.
This was a great year for us. We realised that our Guaranteed Rent service was the thing we enjoyed doing the most. We are very big fans of systematising our business as a result of the fact that everybody benefits from this. In addition, we are able to complete the majority of activities, fulfil requests, and satisfy needs at a much faster pace. Everything gets done on time and with perfection in mind.
We now have several properties around North London and, with lots of excitement, we are looking forward to expand, grow, push, and maybe finally have a couple weeks off somewhere in the Caribbean.
Well, 2014 feels like a hundred years ago…Our Prime Property Care Limited team is growing we are now proudly providing wide range of HMO management services and Guaranteed rent services. We are starting to build management systems and automation processes, however this year is all about attending networking events, educating our selves and getting out there. So it is all about building the business and marketing, marketing and marketing.
WoW, what a year 2015 have been. We have met so many new friends, new landlords and new investors, we have built some really amazing friendships and met many amazing tenants who continue to be our raving fans (testimonials).
It been very exciting year as we have focused on building the relationships and our HMO management knowledge. We have become members of many important associations, worked with councils to improve the property management standards and grown our team by 3 amazing permanent team members.
For Alex – his passion lies in creating successful systems and automation processes so this year has been striving year and we have developed our own customized property management software.
For Ilva – her passion lies in property, relationship building and
marketing so this year has been very successful in growing our portfolio, building great relationships with our team and our amazing clients and new and exciting marketing systems and processes!
As a great man Henry Ford have said – “Coming together is a beginning, Keeping together is progress and Working together is success!’”
This year have started and continues very promising with lots of new opportunities. Thankfully to our world class team we are able to now expand to East London and take on a big property portfolio in East London. We are in a process of setting up all processes and take on more new Guaranteed rent and HMO management properties in East.
We are also growing our knowledge and expertise in our industry attending the latest local council events and property educational events.
Thanks to our team and management systems – we are also able to do one of our favorite things – travel the world and explore nature’s miracles. This year we have managed to visit beautiful Montenegro coast with the inspiring mountains and welcoming culture. We have also managed to visit our extended family in Latvia and enjoy building few snowman’s and get carried away in joyful snow fights.
We also have a very special surprise for this year and we are looking forward to tell the world about it very, very soon…..
With love and gratitude,
Alex & Ilva